Since 2021, Monotype has been researching the hidden power of typefaces to shape our emotional responses, and the ways in which they convey emotion, shape perceptions, and influence brand identities. "For brands creating advertising campaigns and organizations running public information campaigns, having a research-based understanding of how responses to font choice vary across different regions and languages is a key to potentially unlocking deeper, more meaningful engagement with audiences." "The differences in the UK and France results show us how much two geographically close cultures can have varied reactions to typography and language," remarked Damien Collot, Creative Type Director at Monotype in France. In the testing of three distinct typefaces, researchers discovered that while the choice of typeface plays a crucial role in eliciting emotional responses, the preference for, and impact of, fonts vary significantly depending on cultural contexts and geographical locations. The findings reveal the emotional impact of fonts and the cultural nuances in responses across eight different countries: Australia, France, Germany, Japan, Portugal, Spain, the UK, and the US. This ongoing, first-of-its-kind study was conducted in collaboration with applied neuroscience company, Neurons. 13, 2023 /PRNewswire/ - Monotype, a global leader in type and technology, has released new research that reveals that the emotional response to different fonts varies significantly from one country to another.
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